An Overview of Signage and Its Purposes

Signage consists of visual impressions we encounter everywhere in our daily lives. From traffic signs on the road to health and safety instructions in a hospital. Generally speaking, signs refers to any graphic display meant for public consumption with the intention of imparting information to the reader.




Signage is commonly used for the following purposes:

1. Marketing

Signs are a highly effective way for companies to market their products and services to the potential customer. With the right signage, a business can project itself to its existing and prospective clients in a way that maximizes revenue. A high-quality sign is usually the company’s first interaction with the customer and when done right, it goes a long way in establishing your brand in the market.

 

2. Appearance

Signs are not always strictly for functional purposes. They’re also a great way to represent your company’s ethos, values and aesthetic sensibility. The more distinct and recognizable your signs are, the deeper impression it will make on the public. Think of the most iconic signs in history, and you’ll know how the right sign can leave a lasting and often indelible impression on the mind.

3. Branding

Human beings are process life visually to a very large extent. Therefore, a company’s perception is largely determined by how it presents itself through images and graphic illustrations. With the right design, a business can create a permanent impression with the viewer that only gets stronger with time, which is the ultimate aim of branding. To be instantly recognizable by only your logo is something all companies aspire for, but only a few are able to achieve.

We pride ourselves in delivering top quality signage solutions for businesses all over Brisbane, whether its car wraps, windows signage, building signage, or lightsome signage, we will take care of all your signage needs to make sure that your business reaches its full potential. 

Location: 391A Newman Rd, Geebung QLD 4034, Australia

Comments

Post a Comment

Popular posts from this blog

Three Common Mistakes to Avoid in Signage Design

Image
Signage is one of the most popular and effective traditional marketing techniques. It can also be used for other purposes. However, to get the best out of your signage, you must ensure that it serves the purpose of getting people to notice it. And, that can happen only if the signage is readable, attractive, and attention-grabbing. So, to help you make your signage do all the aforementioned things, you must avoid some common mistakes while designing it. Here are some of the mistakes you should definitely avoid. Have a look:   Not Choosing the Font Carefully The font of the text mentioned on the signage plays a huge role in getting the right message to the audience when they see your signage. If you use fonts that are attractive but are difficult to understand in one go, then you should certainly avoid them. The best choice of font would be the classic fonts that are easy to read and can be understood by everyone. So, next time, you are choosing the font for your signage, look
Read more

3 Steps to Create Highly Effective Car and Window Signage

Image
Car wraps and window signage are immensely popular advertising mediums for small and medium businesses. The rear and side sections of a car and the large window panes in commercial and residential properties are highly visible places to position your company information, graphics or any other marketing material. This is way to promote your business that only requires an initial investment, but provides long-lasting marketing benefits. Here are three steps you must follow to create the car and window signage to beat all others: 1.      Collect the right information This is the step that must be completed before you get the designing stage. It is critical that you start with a precisely measured model of the car and window, so that you know the measurements and proportions that your marketing information must fit into. 2.      Gather creative ideas Once you have the basics in place, you can now begin to look around for design inspiration that fits your aesthetic. The internet is full
Read more