An Overview of Signage and Its Purposes
Signage consists of visual impressions we encounter everywhere in our daily lives. From traffic signs on the road to health and safety instructions in a hospital. Generally speaking, signs refers to any graphic display meant for public consumption with the intention of imparting information to the reader. Signage is commonly used for the following purposes: 1. Marketing Signs are a highly effective way for companies to market their products and services to the potential customer. With the right signage, a business can project itself to its existing and prospective clients in a way that maximizes revenue. A high-quality sign is usually the company’s first interaction with the customer and when done right, it goes a long way in establishing your brand in the market. 2. Appearance Signs are not always strictly for functional purposes. They’re also a great way to represent your company’s ethos, values and aesthetic sensibility. The more distinct and recognizable your signs are, the de